Utah in a niche market for non-caffeinated Barq’s Root Beer
BYU's decision to stop selling Barq's root beer after it became caffeinated, eventually led to a non-caffeinated formula being sold throughout Utah, including on the BYU campus.
BYU corporate sponsorships withstand COVID-19
Many teams and businesses have tried to cope and adjust to their new reality after spring sports were suspended. One sector of BYU Athletics that has tried to readjusted is the Corporate Sponsorship Team (CST).
Social media creating more opportunities to shop
The convenience of online shopping has extended to social media. Instagram, Pinterest, Facebook and other sites have created a way for smaller stores to get more attention.
Small businesses adapt, innovate in wake of COVID-19 restrictions
Local businesses forced to adapt and innovate as the federal and state government restrict services in response to COVID-19.
BYU alum returns to Provo with ‘revolutionary’ ice cream
Ice cream is one of the few acceptable "vices" that students have indulged in for decades, with a number of shops selling the frozen...
Clothing businesses use Provo culture to attract customers
Provo culture has begun to insert itself into clothing brands creating a unique way to represent Provo.