It’s more than just the money

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Paul C. Godfrey's More than Money book. Can you spot the blue $100 bill? Photo Courtesy of Rebecca Loveland.
Paul C. Godfrey’s “More than Money” book. Can you spot the blue $100 bill? (Photo courtesy of Rebecca Loveland”

Paul C. Godfrey, William and Roceil Law Professor of Business Strategy at BYU, kicked off the launch of his book, “More than Money,” about alleviating poverty, with a lecture sponsored by the Ballard Center Jan. 23.

The  mantra of the Ballard Center for Economic Self-Reliance is all about “doing good better.”

“Our center isn’t about non-poverty; our center is about self-reliance,” said associate professor Todd Manwaring of the Ballard Center.

Godfrey’s book discusses five types of capital — human, social, institutional, organizational and physical — that, when considered together, foster economic growth and alleviate poverty on both the individual and family levels.

Godfrey told the audience money isn’t the only solution to solving this problem.

“Money isn’t the means to getting people out of poverty, and it isn’t the end either,” Godfrey said.

Attendees actively tweeted with the hashtag #morethanmoney throughout the event. Check out the top tweets here.

“More than Money” can be purchased for $23.66 for on Amazon.com. Individuals can also visit Godfrey’s blog, where he discusses the issue of poverty in depth and expounds on the principles that can be found in his book.

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