BYU MBA student debuts new fashion line at Las Vegas Fashion Week

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Julia Perry, a BYU MBA student, recently created a fashion line called POINT&HUE, which she debuted at Las Vegas Fashion Week. (Photo by Bella Torgerson McLaws.)
Julia Perry, a BYU MBA student, recently created a fashion line called POINT&HUE, which she debuted at Las Vegas Fashion Week. (Photo by Bella Torgerson McLaws.)

Las Vegas Fashion Week features up-and-coming styles from national and international designers, and this year’s show included a line designed by Julia Perry, a Fashion Institute of Technology grad and BYU MBA student.

Perry’s contemporary sportswear line, POINT&HUE, is urban, trendy and modern and received a lot of praise at this year’s show.

“It was really well received, which was exciting for me as a designer,” Perry said. “It’s a great classic line. It’s clean, and I love the color that’s in it. I think it will be great for fall.”

The line is marketed toward urban women, but Perry eventually hopes to expand to include menswear, jewelry and other accessories.

“Her demographic is working professional women in their 20s and 30s. It’s something you’d feel comfortable wearing in a work environment, and you’d feel very classy,” Perry’s father said.

Perry grew up on a sewing machine. At age 8, her mother taught her how to sew in 4-H. Perry’s fraternal twin sister, Alina Schmidt, said sewing was a tradition in their home.

“It was a family tradition that I never thought was a tradition until I got older and realized a lot of people don’t sew,” Schmidt said. “We always did sewing projects growing up. As we got older, we would design our own things because our mom would teach us how to alter patterns. In high school, Julia did a lot of sewing and creating her own designs.”

For Perry, her family has proven to be a strong support system as she has advanced with her design career.

“(My sister) has been my model for my shoots, and she walked in my show. I always had this dream of starting my own line, and we always said when that happened, she was going to walk in my show. I was really excited for myself and that I was accomplishing something I always wanted, but it was really cool to do it with my sister,” Perry said. “My dad’s been really good at helping me with the business end. My mom is a great support and is really good at telling me, ‘You can do it!’ Honestly, without the support around me I could have never done this.”

Her love for fashion and eye for creativity have helped Perry get to where she is now, but her work ethic has also played a large role in her success. Her father described her as being very driven and hard-working.

Perry’s inspiration stems from modern architecture and some of her favorite artists. She loves the sleek, clean lines in modern buildings and strives to incorporate that into her clothing.

Perry’s line has a website, which you can find here.

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