chelsea fairbourn
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BYU grads weigh in on NFL viewership drop
New England Patriots' Tom Brady reacts after winning the NFL Super Bowl LI against the Atlanta Falcons in overtime. The Patriots won 34-28. (AP Photo)
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'Quirky' marketing for women's basketball games leading to increased attendance
Puppies. Free bacon. Free pizza. Free entrance to kids wearing jerseys. All of these techniques and more are part of a creative marketing platform to boost attendance at women's basketball games.
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Athletes become heroes for sixth-graders
Mitch Matthews points to the end zone in a game against Nevada. Matthews was one of the athletes that spoke to sixth-graders for Sports Hero Day. (Elliott Miller)
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BYU athletes inspire sixth graders at Sports Hero Day
Sixth graders interact with BYU athletes at the annual Sports Hero Day.
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