BYU student Taylor Brown saw something he said changed his heart forever as he traveled down the dirt streets of Ethiopia. He would see a hundred people every day from a local village gripping empty yellow water containers, waiting for hours and even weeks for water to gush from an old spigot.
The humanitarian aid Taylor gave in Ethiopia instilled a desire to give back. Taylor, along with his two younger siblings, Olivia and Isaac, combined their talents to create GiVE, a company selling affordable luxury watches with a cause.
Once a watch is chosen, the customer chooses one of five charities: water, hunger, cancer, animals and education. GiVE then sends a portion of the proceeds to the chosen charity.
The company’s goal is to empower its consumers to give back to a charity they are passionate about, according to Taylor.
He has noticed when people look down at a watch, they are usually thinking of their own schedules and where they need to be. He said GiVE is meant to change this.
“I want our watches to be something that you look down and you don’t only think, ‘Where do I need to be next?’ (or) “What do I need to do for myself?'” Taylor said. “But rather, you see that GiVE logo and you think, ‘I’m busy right now, but how can I give back to other people?'”
The Brown siblings created a GiVE Facebook page to share their vision with those online. They post engaging videos and information on how to give back.
Chief marketing officer and Bountiful High School senior Olivia Brown said she wants to be a part of something that is good for people. She explained she is a lover of learning and is excited to help others learn through the donations to Donors Choose, the education option for donation.
“We can help other people receive more blessings in their life,” Olivia said.
The Brown siblings said they have rooted beliefs that people are bettered when they help others.
Utah State sophomore Cody Hilliard recently purchased two GiVE watches and chose to donate to Action Against Hunger and Donors Choose.
“Helping other people is always good, but it is best when you help them according to their needs,” Hilliard said.