Hyundai asked colleges across the country to submit videos proving why each university’s fans were the best to their Lens of Loyalty competition. BYU won first place.
The seven finalist colleges each received $10,000 to create a video showing how loyal their football fans could be. Instead of creating an expensive production, the director of BYU’s submission, film major Lane Russell, chose to depict the strength of BYU’s worldwide fan base. From London to Fiji to South Africa, BYU fans appeared to declare their pride in and devotion to their favorite university. A few lucky Cougar fans had the chance to attend a football game in LaVell Edwards Stadium. Others were given BYU merchandise.
For coming in first, BYU will receive an additional $10,000.
Watch the winning video here: