Pinktober is over, but pink isn’t going away anytime soon.
The trend of creating products “for her” is nothing new. In the 1960s, Norelco manufactured the pink Lady Norelco, exactly the same as its “manly” counterpart but pink. Since then, products have continually been “pinkified” in an effort to appeal to female consumers: pink tools, pink lawn mowers and pink golf balls.
Lately, however, creators have been focusing on giving items other female-friendly characteristics besides product color. Fujitsu released a computer for women called Floral Kiss. It’s an “elegant” computer with built-in applications for diary writing and scrapbooking. Balance offers a water just for her to “(help) women both balance water retention and gently restore clarity and calmness to an otherwise hectic, modern lifestyle.”
The latest and greatest? Bic pens “for her” and the Honda Fit She’s.
Bic released its BIC Cristal For Her Ball Pen this summer. It comes in pastel colors, with a “thin barrel to fit a woman’s hand.” The retractable version of the pen has a “sleek pen silhouette” and jeweled accents to “add style.”
ABC News reported that “shoppers have taken to the reviews section of Amazon to write hundreds of snarky, and often sarcastic, ‘reviews’ of the pens.” One reviewer wrote:
Finally! For years I’ve had to rely on pencils, or at worst, a twig and some drops of my feminine blood to write down recipes (the only thing a lady should be writing ever). I had despaired of ever being able to write down said recipes in a permanent manner, though my men-folk assured me that I “shouldn’t worry yer pretty little head.” But, AT LAST! Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!
This feminine phenomenon is finding its way to large-scale items. Honda recently introduced the Honda Fit She’s — a car made exclusively for women. Business Insider reported:
The $17,500 car, currently only being sold in Japan, has loads of lady-friendly features. Apart from pink aesthetics and a dainty heart to replace the apostrophe in “She’s,” design features include: A windshield that helps prevent wrinkles, and a “plasmacluster” air conditioning system that Honda says will improve skin quality.
This special edition of the Honda Fit has a pink exterior and pink on the interior steering wheel and dashboard.
With plenty of pink to go around, what pink product will come next to the market?