J.C. Penney relocates to Provo Towne Centre

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    By Jenni Jones

    J.C. Penny has relocated to the new Provo Towne Centre to offer expanded departments and greater selection.

    J.C. Penny has 20 percent more retail space in its new location than it did at the University Mall, said Ron Rhoads, general manager. An expanded women’s and children’s department takes up most of the additional space.

    A new national brand of jewelry and casual apparel called Crazy Horse was added to the women’s department, Rhoads said. Crazy Horse apparel is geared towards both younger and older women, Rhoads said.

    The Provo Towne Center J.C. Penny store also includes a new houseware department. The department does not include kitchen appliances but is limited to tabletop, dinnerware and glassware.

    Simply for Sports in the children’s department also expanded.

    “We have a broad selection of NFL and NBA merchandise,” Rhoads said.

    Rhoads said the children’s department was expanded to accommodate the large families Utahns tend to have.

    Next Wednesday, J.C. Penny will be having give-aways in several of the departments, Rhoads said.

    On the same day from noon to 3 p.m., the Fashion Guy, Lawrence Zarion, will be visiting the store.

    “He’s (Fashion Guy) been on most of the daytime shows at some point or another in the last few years,” Rhoads said.

    For the first half hour, the Fashion Guy will be hosting a fashion show. For the two and a half hours after that, he will be selling and giving personal attention to customers, Rhoads said.

    Rhoads said the biggest advantage to relocating to the Provo Towne Centre is the new mall holds more appeal to shoppers than the University Mall simply because it’s new.

    Another advantage of being located at the Provo Towne Centre over the University Mall is the Provo Towne Centre is right off the freeway making it easier for shoppers to access, Rhoads said.

    The Provo Towne Center J.C. Penny store will also offer an in-store catalog sales center, according to a news release. Orders can be made over the phone and delivered to the customer’s home or picked up at the store’s catalog desk.

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