BYU cheerleader Anna Richey has been rooting for the Cougars since before she was even born. While competing at US Nationals in 2015, Anna got the call that her father had passed way. She decided to stay as a tribute to him.
With a desire to give his players service opportunities outside of BYU athletics or on their own with their own money, BYU head coach Kalani Sitake began contemplating in 2016 the idea of organizing his own charity. In order to bring his idea to life, he knew exactly who to ask for help.
Cougar Canyon, BYU football's newly enhanced pre-game experience, creates more than energy before games — it fosters a sense of belonging and community among fans. The changes were made to provide Cougar fans with a way to celebrate BYU, win or lose.