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Campus Events

BYU Marriott School of Business hosts Cotopaxi case competition

By Joe Wirthlin
January 20, 2023 12:00 AM
A team of BYU marketing students won the Cotopaxi case competition hosted by the Marriott School of Business on Jan. 18.
3 Min Read
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Football

Marketing revitalizes game day experience

March 02, 2020 12:00 AM
It’s the first home football game of the season and the streets of Provo are flooded with passionate fans shuffling around LaVell Edwards Stadium. Little kids beam with excitement after they high five their favorite football player as the team completes the cougar walk into the stadium.
2 Min Read
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Campus

BYU students win Adobe Analytics Challenge and bring home $35,000

By Kenna Colton
December 05, 2019 12:00 AM
1 Min Read
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Sports

Mental health provider offers free fan therapy

September 04, 2018 12:00 AM
The New York Mets are in last place in the NL East and recently suffered their worst loss in team history. UMA Health is offering free therapy to Mets fans as part of a promotion to erase the stigma of mental health issues. (Adrian Bonifacio/Unsplash)
2 Min Read
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Campus News

Marriott School announces changes to college name and departments

By Meagan Christensen
September 13, 2017 12:00 AM
BYU professor Mat Duerden lectures students in the experience design class under the new Department of Experience Design and Management. (Dani Jardine)
2 Min Read
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Campus News

BYU Store remodel connects people to the spirit of the Y

By Emily Colon
September 15, 2016 12:00 AM
BYU Nike gear now has its own section of the BYU Store that customers see the minute they walk in. (Ryan Turner)
3 Min Read
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Life

BYU student grows online clothing boutique through Instagram

By Claire Anderson
June 17, 2016 12:00 AM
Endless stacks of shipping boxes and countless racks of clothing surround BYU student Kylee Middleton as she simultaneously entertains her 1-year-old daughter and discusses inventory with her husband and business partner, Nate.
2 Min Read
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Campus Events

Morgan State University professor visits BYU

By Jessica Banuelos
March 25, 2016 12:00 AM
Pat Wheeler, a professor and experienced communications professional, came to BYU for a week to share advertising and public relations ideas. (Natalie Stoker)
1 Min Read
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Local

Millennials keeping their faith

By Steven Potter
February 16, 2016 12:00 AM
The wavering of millennials in America’s religious landscape may not only be an issue, but also a question begging an answer. Where is everyone going? And what’s working to bring them back? To find answers, a team of Universe reporters spent a semester talking to religious experts around the country and to millennials themselves. What they found is presented in ongoing articles.
8 Min Read
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Basketball

'Quirky' marketing for women's basketball games leading to increased attendance

January 26, 2016 12:00 AM
Puppies. Free bacon. Free pizza. Free entrance to kids wearing jerseys. All of these techniques and more are part of a creative marketing platform to boost attendance at women's basketball games.
2 Min Read
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Healthy Living

The outdoors are calling to BYU students

By Tommy Higham
November 16, 2015 12:00 AM
Bikes, kayaks, and other outdoor gear on display at Outdoors Unlimited in Provo. This BYU service is a diamond in the rough. (Maddi Driggs)
2 Min Read
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Campus Events

Humanities, Business majors meet to create job opportunities

By Kristi Lee Neuberger
October 10, 2015 12:00 AM
The Humanities to Business Club is keen on helping humanities students find jobs and internships in business fields. (Natalie Hollingshead)
2 Min Read
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Campus Events

Annual School of Communications lecture series to discuss media starting Sept. 24

By Tatiana Hernandez
September 23, 2015 12:00 AM
Ryan Elder teaches marketing at BYU. He will be the first speaker at this year's School of Communications lecture series. (BYU Photo)
1 Min Read
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Museum & Exhibitions

Professional bloggers gather for annual Build Your Blog Conference

By Hailey Stevens
February 24, 2015 12:00 AM
Bloggers attend a gala at the conclusion of the conference. While enjoying a catered meal, award winners were announced. (Bryan Pearson)
2 Min Read
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Eleven News

Two byu teams selected to compete

By Ashlee Hudson
December 05, 2012 12:00 AM
For some BYU students the brand L’Oreal sparks more than thoughts about lipstick and hair gel. BYU is the only university to have two teams qualify for the L’Oreal Brandstorm marketing project.
1 Min Read
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Basketball

Ready to 'ROC'

November 16, 2012 12:00 AM
Screaming fans, colorful signs, and cardboard cutouts are what most fans remember about BYU's student section, but now there's something else that makes these fans stand out. Welcome to the 'ROC,' or 'Roar of Cougars.' BYU Marketing Director David Almodova understands just how to make the student section special.
1 Min Read
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Campus

BYU marketing professor created, accomplished goals

July 12, 2012 12:00 AM
On the last day of class Winter semester, Professor Mike Bond projected a picture of a handwritten list onto the giant screen for his whole marketing class to see. This list was more than just a list of six goals Bond had written as a junior at BYU-- this list represented a journey he completed with the support of his family and the guiding hand of his Heavenly Father all before his 40th birthday.
4 Min Read
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Blog

Tech Blog: Pinterested?

By Tessa Farnsworth
February 28, 2012 12:00 AM
For most people, Pinterest is a place to share recipes, fashion, photos and quotes. It's an online world of happy, domestic things saved for girls who dream of being a mom. However, Pinterest is proving itself as an incredibly impactful tool for marketing. The site is driving more traffic to company websites than YouTube, Google+, and LinkedIn combined, according to a recent study by Shareaholic.
1 Min Read
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