advertising
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From camcorder to commercials: A senior in advertising began his dream and journey at BYU
Not many university students get the opportunity to work with celebrities like Miley Cyrus, Derek Hough and Travis Scott, or brands like LoveSac, Behr Paint and the NBA. However, for recent BYU graduate Tanner Jackson, all he needed was a camera, a smile and a hard-working personality.
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The best of the big game: BYU students discuss favorite Super Bowl commercials
BYU students share their favorite commercials from the 2023 Super Bowl.
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BYU AdLab tackles the ethical challenges of advertising
BYU AdLab Manager Pat Doyle is working to inspire students to create meaningful content despite an oversaturated, sales-driven advertising industry.
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Daily Universe advertising manager awarded BYU Student Employee of the Year
Daily Universe student advertising manager Eric Forbush won the 2021 Student Employee of the Year Award out of 14,000 BYU student employees.
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BYU advertising program ranks No. 1 in nation
BYU AdLab ranks No. 1 in the nation, according to College Magazine, and continues to win awards throughout the year for outstanding performance. (Hannah Miner)
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Advertising student makes portfolio a family affair
Advertising student Luke Bogner united a unique team for his end-of-semester portfolio: his family.
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Morgan State University professor visits BYU
Pat Wheeler, a professor and experienced communications professional, came to BYU for a week to share advertising and public relations ideas. (Natalie Stoker)
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Annual School of Communications lecture series to discuss media starting Sept. 24
Ryan Elder teaches marketing at BYU. He will be the first speaker at this year's School of Communications lecture series. (BYU Photo)
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Eye tracking: Capturing the consumer's gaze
Eye tracking equipment found in the Brimhall Building literally tracks the movement of the wearer as they scan images presented to them.
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BYU communications department earns school status
Now-Associate Director of the School of Communications Dale Cressman replaces 'department' with 'school' in BYU's course catalog. (Steven Potter)
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LDS Poo~Pourri actress helps prevent national stink
One of the most controversial and talked-about product advertisements of 2013 involved a well-dressed, redheaded woman sitting cross-legged on a toilet seat.
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Stop, relax and do the dirty chicken dance
Everyone is looking for the next big thing, and that big thing may just be right here on BYU campus.
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The Universe wins general excellence award
The National Newspaper Association has named The Universe a general excellence winner in its 2012 Better Newspaper and Better Newspaper Advertising Contest. The paper also won 12 individual awards. Contest judges included a variety of newspaper editors and publishers, as well as retired journalism professors and journalists all over the country.
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