The best of the big game: BYU students discuss favorite Super Bowl commercials

BYU students gathered to watch the Super Bowl. Students brought an assortment of appetizers to enjoy throughout the game. (Jozi Budenbender)

BYU students share their favorite commercials from the 2023 Super Bowl.

Super Bowl commercials are known for their unpredictable humor, celebrity appearances and outstanding quality. Companies had paid a high price of 7 million dollars per 30 seconds of screen time in the 2023 Super Bowl.

Students and professors across campus had very different opinions on which commercial they perceived best. Students Kaytlin Belnap and Jozi Budenbender agreed that “Top Gun: Maverick” star Miles Teller stole the show in the Bud Light choose joy commercial with his wife. Belnap could relate to the pain of waiting on hold as seen in the commercial and admired the way the couple chose to make the moment joyful. Budenbender and Belnap said they believed the commercial not only had a good overarching message of choosing to make the best of things, but it featured a star they particularly enjoyed.

Advertising professor Dr. Tom Robinson looks for humor and quality execution in filming and editing when it comes to commercials. This year he was underwhelmed with the selection but his favorites were the two Jesus commercials. The commercials were produced by the “He Gets Us” Christian movement. The Jesus commercials were powerful, hard-hitting and a reminder to be Christ-like by loving all, Robinson said.

Student Carter Demordaunt favored the Ram electric truck commercial as it “played into overcompensating by owning a large truck,” Demordaunt said. The commercial “Premature Electrification” has gained almost 800,000 views over the past three days on Rams YouTube channel. The commercial has favorable commentary from the majority of viewers.

Another honorable mention went to PopCorner’s “Breaking Bad” commercial. Student Kayden Hadlock said he loved the show, particularly the character Jesse Pinkman and was happily surprised to see him in a commercial. The commercial created a sense of nostalgia for those who had previously consumed the series, he said. The commercial has gained over 750,000 views on YouTube and has positive feedback in the comments.

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