Ryan Elder teaches marketing at BYU. He will be the first speaker at this year's School of Communications lecture series. (BYU Photo)
This year's School of Communications lecture series will explore aspects of media and political economy.
Assistant professor of marketing Ryan Elder will begin the series Thursday, Sept. 24 in the Harold B. Lee Library with his lecture, 'Creating Viral Content: The Science Behind Social Sharing.'
Elder researches how sensory experiences affect consumers' perceptions and behaviors, and how visual cues affect persuasion, especially in advertising and design.
Assistant professor of history Jeffrey Hardy will give the second lecture on Thursday, Oct. 1 entitled, 'Transforming the Soviet Soul: Labor, Science, and Religion in Gulag Newspapers.' Hardy studies the Soviet penal system.
Associate professor of English Kristin Matthews will give the final lecture on Thursday, Oct. 29. Her lecture is on 'New Media for an Old Message: Print Culture, Democracy, and New Left Politics in 1960's America.' Matthews researches twentieth-century literature and culture and the Cold War.
Each lecture is in the HBLL auditorium at 11 a.m. Admission is free for each lecture. No registration is required.