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Ready to 'ROC'

November 16, 2012 12:00 AM
Screaming fans, colorful signs, and cardboard cutouts are what most fans remember about BYU's student section, but now there's something else that makes these fans stand out. Welcome to the 'ROC,' or 'Roar of Cougars.' BYU Marketing Director David Almodova understands just how to make the student section special.
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