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The story behind BYU's Cougar Tail phenomenon

September 30, 2025 12:51 PM
Cougar Tails have been declared ESPN’s Concessions Food of the Year three times, making it clear that the 15-inch maple donut has become more than just a treat, it is now a part of BYU sports culture.
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Video of the Day: Die-hard BYU fan downs Cougar Tail on Jumbotron

February 20, 2024 12:00 AM
11-year-old Beckham Bramwell earned the title of “Cougar Tail Kid” after devouring BYU’s most famous concession on the Jumbotron at two home men’s basketball games. Bramwell was first seen chomping on a Cougar Tail, a 15-inch maple bar, at the BYU vs. Kansas State game on Feb. 10. He was spotlighted yet again on Feb. 13, during the BYU versus UCF game.
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Students celebrate BYU Homecoming at 'Fan Jam'

October 15, 2022 12:00 AM
BYU students crowded into the parking lot west of the LaVell Edwards Stadium to celebrate homecoming week with live music, dancing and other events on Oct. 15.
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