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Generative AI

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AI marketing saves time and money but risks consumer trust

November 03, 2026 11:42 AM
Visitors at the Provo Farmers Market approached booths loaded with cookies, gelato and empanadas. Glancing at their signage reveals a flawless, hyper-realistic image of the food. While the tangible food in the booth is real, the marketing images are AI-generated — and consumers are noticing.
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Free access to ChatGPT for BYU students

October 19, 2026 09:54 AM
ChatGPT Edu will soon be accessible to the entire BYU student body, according to Arlene Sewell, chair of the Operational AI Committee at BYU.
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Looking at AI literature in Utah Valley

September 09, 2026 10:00 AM
Generative artificial intelligence is changing the media landscape from movies, to art and to books.
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How media and AI are affecting the attention economy

March 13, 2026 03:15 PM
Click. Tap. Swipe. Repeat. People say they feel stuck — but researchers say it was designed that way.
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'Ghost in the Machine' premieres at Sundance

January 29, 2026 12:26 PM
Artificial intelligence is a hot topic at this year's Sundance Film Festival.
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BYU Law alumni reunion hosts AI workshop

September 30, 2025 09:00 PM
Nick Hafen, head of legal technology education at BYU Law, led a workshop on Sept. 5, about using AI tools ethically and effectively for those practicing law.
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Education Week: Elder Gong addresses AI and acquiring wisdom

August 20, 2025 03:53 PM
Elder Gerrit W. Gong, a member of Quorum of the Twelve, addressed an audience of Education Week attendees in the Marriott Center on Aug. 19.
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Generative AI: Where is it going?

April 15, 2025 12:07 PM
Generative AI has been the talk of the tech world for several years. The question on many people’s minds: is that a good thing?
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