The Poinsettia Bowl is no more.
The San Diego Bowl Game Association announced on Wednesday morning that the Poinsettia Bowl is being discontinued to focus on staging the Holiday Bowl each year.
Executive director of the San Diego Bowl Game Association said in a statement that their “board feels the time is right to focus efforts on one postseason game.”
The Cougars defeated San Diego State in the 2012 Poinsettia Bowl and beat Wyoming 24-21 in December, marking the final Poinsettia Bowl game. The game had an averaged attendance of 32,264 over its 12-year run.
The Cougars are now looking for a new bowl contract for the 2017-18 season.
BYU athletic director Tom Holmoe tweeted a statement after the news broke.
“BYU has enjoyed a great relationship with the San Diego Bowl Game Association and appreciate the wonderful hospitality they’ve shown us for so many years,” Holmoe said. “Although we were sorry to learn the Poinsettia Bowl will no longer be played, we understand the decision and wish Mark Neville, Ted Tollner and their bowl committee the very best. We are working with ESPN to secure bowl arrangements for 2017 and 2018, and have an agreement in place with the Hawaii Bowl for 2019.”