lds singles
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Billboard advertising date with LDS millionaire draws attention online
A billboard in Utah describes a 'VIP event' where 20 women will meet an unnamed LDS millionaire looking for love. (Jenna Alton)
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New dating app helps LDS singles find 'Mutual' interest
When two users successfully match on Mutual, they can have a conversation via the app. The concept is similar to Tinder. (Mutual)
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The business of eternity: Dating websites capitalize on happy endings
LDSSingles.com maintains a traditional 'pay-to-play' model where users pay subscription fees to access the full potential of the website.
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