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kieth b. mcmullin

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Viewpoint: Bloomberg's Business Week cover — a boom or bust?

July 17, 2012 12:00 AM
Last week, Bloomberg's Business Week published Caroline Winter's article 'How Mormons make money.' The article quickly got traction, even eliciting a fairly lengthy press release from the The Church of Jesus Christ of Latter-day Saints. However, the piece went viral — at least in the LDS community — after Business Week released the cover for the issue.
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