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joel marion

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'Every game is a home game' for BYU Football

March 02, 2020 12:00 AM
Read in Spanish: BYU Marketing demuestra que ‘cada partido es un partido de local’
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Marketing revitalizes game day experience

March 02, 2020 12:00 AM
It’s the first home football game of the season and the streets of Provo are flooded with passionate fans shuffling around LaVell Edwards Stadium. Little kids beam with excitement after they high five their favorite football player as the team completes the cougar walk into the stadium.
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