cougar canyon
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Cougar Canyon tailgate kicks off BYU vs Arkansas game
Hundreds of Cougar fans gathered west of LaVell Edwards stadium for festivities before the football game versus Arkansas on Oct. 15.
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Marketing revitalizes game day experience
It’s the first home football game of the season and the streets of Provo are flooded with passionate fans shuffling around LaVell Edwards Stadium. Little kids beam with excitement after they high five their favorite football player as the team completes the cougar walk into the stadium.
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BYU goes retro against No. 22 Washington
BYU football had alternate uniforms, retro end zone design, throwback pregame festivities and retro in-game promotions to celebrate 150 years of college football in its game against Washington on Saturday, Sept. 21.
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BYU football players, fans embrace new pre-game experience
Cougar Canyon, BYU football's newly enhanced pre-game experience, creates more than energy before games — it fosters a sense of belonging and community among fans. The changes were made to provide Cougar fans with a way to celebrate BYU, win or lose.
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