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Voters experience fatigue from political ad campaigns

Voters experience fatigue from political ad campaigns

Kamala Harris just had her last pep rally in Philadelphia. Now the question being asked is if there has just been too much campaigning on both sides of the spectrum.

Is it a bird? Is it a plane? Is it another political ad campaign?

This election cycle, U.S. political ad spending hit a record high of 12 billion dollars. Political advertising overwhelmed many voters, who asked themselves when it would end.

"I can't scroll on Instagram, I can't walk down the street without – there's like, there's five, there's five posters in my direct line of view,” said Jess Basserman, a local voter in Philadelphia.

Especially in this swing state, the presidential race is tightening up. But that does not change the fact that many people are simply tired.

"We hear the ads constantly. My 12-year-old, almost 13-year-old complains about all the ads on YouTube and he just cannot wait for tomorrow,” said local voter Katherine Mahoney.

Wake up, eat, sleep and repeat. But Election Day was a little different. Did the ads make a difference? Did they change minds?

"Like seeing a billboard to say ‘Vote for Trump’ when you're voting for Harris, like, that's not going to change your mind. Nothing is going to change your mind,” Basserman said.

While people said they were tired of political ad campaigning, they couldn't deny that they were extremely anxious to find out the results.