Members of The Church of Jesus Christ of Latter-day Saints will tune in all over the world to hear what their leaders have to say, but this weekend isn't just important for the LDS Church. Several local stores will also host events this Friday and Saturday, especially for women looking for a 'Ladies' Night.'
A customer browses through a clothing rack at Called to Surf on Wednesday, March 29, 2017. Called to Surf is one of several stores that will host a Ladies' Night promotion this weekend. (Whitney Hales)
Utah-based stores from Mikarose to Called to Surf will have promotions going on Saturday, April 1, during the Church's general priesthood session. The idea is to bring women into the stores and have a good time together.
'It's usually one of our biggest events of the year,' Mikarose marketing assistant Melissa Thurm said. 'All the ladies come with their friends and their daughters, and we’re just hoping that it’ll be a fun night out for the women that they’ll enjoy and be able to remember us by. '
Mikarose is offering up to 40 percent off select items on Friday, March 31, and Saturday, April 1, with giveaways at its University Place store on Saturday from 6 to 8 p.m.
Every Deseret Book location, whether inside or outside of Utah, will host a Ladies' Night event with activities like drawings and giveaways.
The Sister Missionary Mall will discount many of its items and throw in a few giveaways during the priesthood session. There will also be a tent sale at the Missionary Mall on both Friday, March 31, and Saturday, April 1, with discounts on men's and women's clothing and accessories.
Called to Surf won't announce its special promotions until Saturday, but manager Holly Brass said the store's event will bring hundreds of women together for a fun night.
'People in this culture love to do something fun that night,' Brass said. 'We love to do events that aren’t just your typical, everyday, run-of-the-mill shopping.'
Brass said Called to Surf is partnering with many local businesses, including Chip Cookies and Stay Wear, to give away items to customers during the event. Ladies' Night kicks off at 5 p.m. and ends at 9.
But the priesthood session doesn't just give women a chance to go out together. Talmage Brown, a junior from Provo majoring in finance, said many men go out for a guys' night after the session ends.
'It's different now that they stream it, so not everyone congregates in stake centers like they used to,' Brown said. 'But after priesthood session, everyone goes, and all the restaurants are filled to capacity.'
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