Color, cut and study is soon to be the new routine for students across campus with the opening of Studio 1030.
The BYU Barber Shop has transformed itself into a fully functioning Paul Mitchell signature salon in order to accommodate more customers and a female audience.
'I think it's just wonderful that BYU has finally done something to appeal to females as well as men,' said Hayley Hansen, 18, a genetics and biotechnology major from Fort Collins, Colo.
The posh salon, now located where Campus Floral used to be on the first floor of the Wilkinson Student Center, offers services from shellac pedicures to eyelash tints on top of the standard haircut and color, all of which are provided by certified stylists with at least four years of experience.
Studio 1030's walls are also lined with top salon products for sale including Sebastian, Paul Mitchell, American Crew and Glo-Minerals—a product recently featured on 'The Today Show.'
Though the salon caters services towards women, men needn't fear a haircut on campus. One corner of the studio has all the same barber shop feeling as before, with some added pizzazz.
'It's professional instead of looking like a closet,' said Mike Godfrey, a Middle Eastern studies and Arabic major from Yakima, Wash.
'I got Rachel, who's a really great stylist. She's the only one that somehow can get my short hair just right, so I keep coming back to her,' Godfrey said.
Studio 1030 is also proud of its competitive prices, and offers treatments starting at just $6. Holly Christensen, a humanities major from Bountiful, Utah, recently got a shellac manicure from the salon.
'It was new and I just wanted to try it out and it wasn't that expensive, so why not?' Christensen said.
Convenience is another factor adding to the experience. With online scheduling, students can make an appointment from across campus and then stop in for a quick haircut between classes or de-stress with a facial before a midterm.
'It's a nice location and it's a break from everything else,' Christensen said. 'I don't have to go anywhere. I can just do it between classes.'
To celebrate the opening, Studio 1030 is holding an open house on Sept. 5, from 8 a.m. to 5 p.m. with free tours, food, mini scalp treatments and prizes. Live bands including The Raven Watch, Steven Stucki and Red Yeti will also be playing from 11 a.m. to 2 p.m.