With the release of the new iPad 3 today, a local company is responding by updating its apps.
Every time Apple releases a new product, Appigo, a company located in Orem that creates applications for mobile devices, must update its own product to fit the requirements of new devices.
Calvin Gaisford, Appigo’s CEO and BYU computer science graduate, said his company must keep up with new software and hardware of Apple products.
“If you don’t, your app won’t run anymore with the new device,” Gaisford said.
Appigo, created in 2008, currently has three applications for the iPad. Gaisford said the company constantly follows what Apple is telling developers.
Boyd Timothy, president of Appigo, said employees follow all the announcements as they are happening during the release.
“We try to anticipate what Apple is going to be doing so customers can get updates right away,” Timothy said.
Weeks before the release of a new device, Appigo plays a guessing game in trying to anticipate the technological advances of Apple products.
Nick Barnes, media relations for Appigo, said their apps must match the qualifications of the new device that Apple reveals.
“It is so hard because we don’t often know what Apple will do until the device is released,” Barnes said.
He said Appigo reassess its applications to allow them to work properly with the new operating system or hardware, and this often includes updates to graphics.
Once the product is released, Apple provides details on the innovated technology to developers and the race to update apps begins.
“Sometimes we pull an all-nighter to submit the updated app to Apple,” Timothy said.
He said Apple reviews all the updates to the apps and this process can take a week, depending on the amount of apps being reviewed. If Apple sees anything it does not like about the application, developers must make changes and start the process over again to get approval.
Timothy said he enjoys the challenge that comes in trying to keep up with Apple’s improvements in technology.
“It’s more fun when they seem to push the envelope,” he said.