Commercials are expected while watching television. However, one commercial that played during the Grammy’s on Sunday received a lot of attention.
Chipotle Mexican Grill, based in Denver, aired its first national commercial during the Grammy’s on Sunday. The commercial features a cover of Coldplay’s “The Scientist,” covered by Willie Nelson. It followed a live performance at the Grammy’s by Coldplay. Many have said the commercial was better than the actual performance.
The commercial originally debuted in August, however, because it was right after the live Coldplay performance at the Grammy’s, it received more attention than it has previously. The two-minute commercial highlights Chipotle’s farming practices.
Tweets from viewers during the commercial call it one of the best performances at the Grammy’s, even though it was not a part of the show.