Blog: Chipotle commerical gains attention during Grammy’s


Commercials are expected while watching television. However, one commercial that played during the Grammy’s on Sunday received a lot of attention.

Chipotle Mexican Grill, based in Denver, aired its first national commercial during the Grammy’s on Sunday. The commercial features a cover of Coldplay’s “The Scientist,” covered by Willie Nelson.  It followed a live performance at the Grammy’s by Coldplay. Many have said the commercial was better than the actual performance.

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The commercial originally debuted in August, however, because it was right after the live Coldplay performance at the Grammy’s, it received more attention than it has previously. The two-minute commercial highlights Chipotle’s farming practices.

Tweets from viewers during the commercial call it one of the best performances at the Grammy’s, even though it was not a part of the show.

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