The Giants and Patriots face-off isn’t the only rematch at this year’s Super Bowl.
Tyler Dixon and Josh Aker, BYU alumni, are hoping to make a repeat appearance at the big game this year, but don’t expect to see them on the field.
Every Super Bowl season since 2007, Doritos runs a contest inviting participants to create their own Doritos commercial and submit it. The prize? Not only do winners have their commercial achieve 30 seconds of Super Bowl fame, but participants also have the chance of winning $1 million, if the USA Today Ad Meter rates the ad number one.
Last year Dixon and Aker teamed up and created the finger-licking commercial called “The Best Part,” that produced laughs and earned them air time on the biggest night of advertising. This year they return with a trip to the dog park, in hopes their tricks will earn them the top spot and loads of cash.
But the competition hasn’t been easy, and the road to victory is long. According to Emily Smith, a freshman from Rancho Cucamonga, Calif., and pre-communications major who has been working on the project, there were a record number of submissions this year in the “Doritos Crash the Super Bowl” contest.
As of now, “Dog Park” is one of five finalists gunning for the big prize.
Looking for help, the pair turned to the BYU AdLab to promote the commercial and help them reach the big game. Again.
“The fact they asked us for our help in promoting the commercial demonstrates the success of the ad program here at BYU,” said David Budge, a junior from Tokyo, Japan, studying advertising. “To be able to be involved in the Super Bowl is a big deal. You could work in a professional ad agency for 30 years and not [be] involved in something like this.”
Budge worked hard with his team to promote the video and get students informed on the online voting process.
According to Budge, online voting will determine which commercial will make it on the air, as well as a runner-up chosen by Doritos. People have the opportunity to vote online in four different places each day.
In an effort to make the process easier and earn more votes, the “Dog Park” team created a website called doritosdogpark.com, which contains the video, information and links to all four of the voting sites.
According to the Doritos contest page, voting for the commercial ends Jan. 29 and the top two videos will be revealed during the Super Bowl.