By ELISA BALL
Overdose: An excessive dose of positive energy. What may be just a few T-shirt's today may be one of the hottest name-brand clothing company's in the future.
Two BYU students, Tony Davis of Mission Viejo, Calif. and Rich Owens of Walnut Creek, Calif. are the designers and founders of Overdose Designs. Currently they have catalogs with several different T-shirt designs. Ideas are in the making for an entire clothing line.
'This has been a dream of ours for over 10 years. This is what we love and what we are stoked on. Our hearts lie within the icon and it's ready to go off,' Davis said.
The name 'Overdose' arrived from both students last names, 'O' in Owens and 'D' in Davis respectively, making O.D. for Overdose. Most people imply negative connotations with the term overdose. Owens and Davis stress overdosing with positive energy on life, rather than drugs, alcohol, etc.
The style of clothing is a combination of skate, snowboard and surf gear. The logo is made up of a mountain and a wave which represents the boys love to snowboard and surf.
'We grew up on board sports and thrive on the positive energy from these sports,' Owens said.
Owens and Davis are dedicated to working together but have separate roles in the company. Davis fine tunes the ideas on his computer and does most of the graphics. Owens contributes to the imagination side but focuses more on the marketing and public relations of the company.
The entire business is run and advertised by friends and family. Overdose Designs sponsors riders in Hawaii, California, Idaho and Utah that help with advertising.
'They are good kids with the same vibes, energy, and goals as us. They are helping us get our name out and we are proud to have them riding for us,' Davis said.
Rich Owen's older brother Mark, who sings at many local concerts and parties helps advertise by wearing and selling the clothing during performances.
'Bottom line is I like the clothing and I love to wear it. If I can help promote it while I perform, I am more than willing to help,' Mark said.
'In The Paint,' a local screen printing company, does most of the company's printing. Investors from southern California are scouting the company and the prospects look hopeful for future international business.
'There is a lot of emotion and passion behind what we are doing,' Davis said.
'This is how we live and what we want to get across to the people,' said Owens. 'If all goes as planned, we hope to be in stores and magazines by June of 98'.'