Utah is home to several popular soda shop brands: Swig, Fiiz, Sodalcious and Sip-N, to name just a few. But in Cedar Hills, people say it seems like soda shops are popping up everywhere.
Fiiz opened a new Cedar Hills location last December, making it the third soda shop within one mile of Lone Peak High School. The other soda shops include a Swig just about 1,000 feet away and a Sip-N about a third of a mile away from Swig.
Fiiz kicked things off by giving away free select drinks on its opening day. Not to be outdone, Swig’s Cedar Hills location announced that they would be spreading holiday cheer with free drinks the same day. Swig has been offering one dollar drinks since then.
“I thought it was just because they were opening up a Fiiz right here next to it," Carter Sanders, a Swig customer and past employee, said.
Some Swig customers think that the ongoing promotion started because Fiiz moved in nearby.
“(It's) probably because the Fiiz just opened down the street, so I think they're just trying to blow the completion out of the water. And I think it worked," Swig customer Jane Lemon said.
Swig’s promotion has been running for over a month and a half. The Cedar Hills Swig location has signs all around the store letting everyone know about the deal.
“That thing up there, like the cup, appeared when Fiiz opened, too,” Swig customer Nicolas Carrion said, referencing the large inflatable cup visible from both Fiiz and Sip-N’s Cedar Hills stores.
Swig’s promotion has brought long car lines and wait times.
“(It's), like, 25 minutes,” Lemon said.
That does not stop this customer from coming, though.
“It’s worth the wait, so if it’s a dollar, I’ll wait,” Lemon said.
Other soda drinkers disagree.
“It’s, like, an hour-long line, and I want a drink now,” Camry Jarvis, a Fiiz customer, said.
Swig has yet to announce when this promotion will end. On Feb. 1, Swig celebrated 100 locations with $1 drinks at every store.