One BYU Alumna recognized that feminine care in developing countries can be extremely difficult for many women to access.
Abby Hay first invested in reusable potty-training products, then turned their resources toward tackling period poverty.
"A lot of women and girls in developing countries can't even think of getting food on the table, so they obviously are not able to think of how they can manage their period. A lot of the girls in Africa have used scraps of their old clothing which they have reported would scratch between their legs and they would have sores and bleeding," Hay said.
She continued, "I had just read the days for girls memoir where I learned a lot about period poverty and I was just like 'this is not okay we have to do something about this.'"
After receiving about 8,000 pads and partnering with a nonprofit in India to distribute the inventory locally, the change really began.
"We sent like 200 kits, they distributed the kits to the girls and I was just amazed at what a difference it made," Hay said.
"So many of the girls reported they were staying in school for days they were normally missing when they were on their period," Hay said.
Moved by the difference these products made for girls, Hay chose to buy the nonprofit Nora and champion reusable care.
"Disposable pads might be good for a couple of months but then they run out. That's why reusable pads are helpful. They are really absorbent, really easy to wash and they dry quickly and they can last more than 10 years so once you have them you are set," Hay said.
With the project model focused on sustainability and reusability, 100% of their profits go towards making reusable pads for distribution.
"I have been shocked at how excited these girls are to receive pads. The girls that we have donated to in Malawi, they are dancing, singing, making up songs about Nora, 'we love you Nora, we are so grateful Nora.' And I am just blown away because it was such a simple thing for us," Hay said.
Nora period care made it their mission to solve period poverty, one girl, one reusable pad at a time.
For information on how you can help or even donate to the cause, go to NoraPeriodCare.com or find them on Instagram.