The convenience of online shopping has extended to social media. Instagram, Pinterest, Facebook and other sites have created a way for smaller stores to get more attention.

Provo culture has begun to insert itself into clothing brands creating a unique way to represent Provo.

Dalton Nixon is an addict — an addict with a lace for an IV and a Nike swoosh as his fix. Nixon is a shoe addict.

Compression sleeves, power bands and headbands may not be synonymous with fashion accessories in the real world, it certainly is in the football world.