Content writers may have trained as journalists, English majors or marketers and spend their days — and often nights — figuring out ways to capture your interest online.

“Provo’s Most Eligible,” formerly “The Bachelor of Provo,” is a show created by two BYU students that mirrors the popular ABC show “The Bachelor.” The show gained virality on YouTube, but that virality is accompanied by possible effects on its viewers.

Church members who wish to more fully involve their loved ones in their weddings are rejoicing about the change — as are Utah wedding vendors who also predict to benefit. 

Utah billboards advertising an “LDS millionaire looking for his wife” are gaining national attention. The billboards say there will be an “exclusive VIP event” on June 7 and refer to a website that answers common questions about the event and offers an application to any women interested in getting the chance to meet the LDS millionaire, whose identity remains unknown.