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    <title>Carlos Knight</title>
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    <lastBuildDate>Tue, 07 Apr 2026 15:13:53 GMT</lastBuildDate>
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      <title>The effects of AI on the video game industry.</title>
      <link>https://universe.byu.edu/campus/ais-effects-on-the-video-game-industry</link>
      <description>Of the many industries artificial intelligence has affected, the video game industry has been the most impacted in part because of the increase in RAM prices.</description>
      <pubDate>Tue, 07 Apr 2026 15:13:53 GMT</pubDate>
      <author>Christian Salazar</author>
      <guid>https://universe.byu.edu/campus/ais-effects-on-the-video-game-industry</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://universe.byu.edu/campus/ais-effects-on-the-video-game-industry">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>The effects of AI on the video game industry.</h1>                                                                            <h3 class="op-kicker">artificial intelligence,ai,video games, Carlos Knight,Rick Rowley,nintendo,microsoft,sony</h3>                                                                            <address>    <a rel="author" href="https://universe.byu.edu/christian-salazar">        Christian Salazar    </a></address>                                                                            <time class="op-published" dateTime="April 07, 09:13 AM">April 07, 09:13 AM</time>                                                                            <time class="op-modified" dateTime="April 07, 06:18 PM">April 07, 06:18 PM</time>                                            </header>                    <figure class="op-interactive"> <iframe src="https://www.youtube.com/watch?v=I0TuCje11L8" width="560" height="315"></iframe></figure><p>Of the many industries artificial intelligence has affected, the video game industry has been the most impacted in part because of the increase in RAM prices.</p><p>RAM chips, short for Random Access Memory, are vital components in electronics. They handle the short-term memory tasks so that the CPU or processor can complete its work more efficiently.</p><p>However, as data centers increase, so do the demand for these chips as AI and technology companies are prioritizing fulfilling their demands.</p><p>Already, <a href="https://investors.micron.com/news-releases/news-release-details/micron-announces-exit-crucial-consumer-business" target="_blank">Micron</a>, a prominent player in memory and storage solutions, announced that it is exiting the consumer business because of the growth of data centers.</p><p>These developments are affecting the video game industry. Bloomberg reported Nintendo lost $14 billion in its valuation as the memory chip shortage scares investors.</p><p>The impact it has made on its rivals, Sony and Microsoft, is not lost on consumers.</p><p>If we look at Xbox, the Series X, it used to be $499 back in 2020, 2021, 2022, and then once the AI boom started happening, prices went up, Carlos Knight, a gamer, said.</p><p>The impact of AI on the video game industry is not limited to hardware. It has also affected those working or planning to work in the video game industry.</p><p>Rick Rowley is a BYU student in an interdisciplinary major who wants to start his own video game company after graduation.</p><p>I dont think the technology itself is inherently bad or evil or anything. I think its just a powerful tool and like any powerful tool, it can be used for all kinds of purpose whether theyre good ones or bad ones, Rowley said.</p><p>When it comes to new AI developments that affect the industry as a whole, such as coding, the first thing he will do is to talk with his programmers to see how heavily it will impact them.</p><p>I think as long as I, in good faith, take in the well-being of the people working at the company and the people buying the products, I think it will turn out all right, Rowley said.</p>                                    </article>            <script src="https://brightspotcdn.byu.edu/resource/00000173-da06-d043-a7ff-dece7d790000/_resource/brightspot/analytics/search/SiteSearchAnalytics.5eb1a8a326b06970c71b3a253fbeaa64.gz.js" data-bsp-contentid="0000019d-44f8-d2fb-a1ff-7efb981e0000"></script></body>            </html>]]></content:encoded>
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