BYU to launch new Game Day app

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BYU Athletics
BYU’s new Game Day app allows for a more convenient fan experience at LaVell Edwards Stadium. (BYU Athletics)

BYU Football will launch a new app to help fans get more out of their time at LaVell Edwards Stadium.

Associate Athletic Director over Communications Duff Tittle said BYU partnered with local software developer Pesci to upgrade the fan experience during games with the BYU Game Day mobile app. The app will be available by the first home game of the 2018 season on September 8.

Previously, app users could only take photos and videos during the game and receive occasional Twitter updates, depending on cell phone coverage. 

Now, BYU Athletics wants to give every attendee an easy second screen experience during games. The app offers instant replays so fans can watch big moments over and over. The app also features highlight videos in case attendees miss anything.

Visitors will be able to navigate the stadium better with detailed maps within the app. Some landmarks include concession stands, nearby exits and bathrooms. Cougar fans can also listen live as BYU sports broadcaster Greg Wrubell commentates on each game.

App users can also integrate their personal social media accounts to a centralized feed within the app for quick and convenient posting. The app will feature biographies and real-time stats for players including touchdowns, field goals and first downs.

“We want to provide an extremely interactive experience that is unique to BYU. It’s very exciting,” Tittle said.

Using the app, fans can participate in auctions for exclusive autographed Cougar memorabilia and contribute donations to the Cougar Club.

BYU Athletics has also partnered with BYU Dining and the BYU Store to allow users to place orders and pay securely from their phone without leaving the app.

The Game Day app is geo-mapped, so it will only work in and around the stadium. The app is available for iPhone and Android users, and a similar program is in the works for BYU basketball.

BYU Athletics is also installing a state-of-the-art social media ribbon board on the east side of the stadium for the 2018 season. The ribbon board is 8 feet high by 282 feet wide and will be compatible with the Game Day app.

BYU has adopted the NFL’s clear bag policy for all home games at LaVell Edwards Stadium. This means that clear plastic, vinyl or PVC bags are approved so long as they do not exceed 12 inches by 6 inches by 12 inches. Backpacks, diaper bags and fanny packs will not be permitted in the stadium.

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