The second recorded “Milktoberfest” event consisted of free BYU Creamery chocolate milk, ping pong, and a meme contest all sponsored by the Harold B. Lee Library on BYU campus.
Milktoberfest is an alcohol-free spin-off of “Oktoberfest” held every October in Germany — a celebration where a great deal of alcohol is consumed. BYU replaced alcohol with chocolate milk because BYU’s Honor Code Policy prohibits consumption of alcohol.
The high point of the day-long event was bottles of chocolate milk given away in the morning on Oct. 5.
“Last year we were out of chocolate milk in what seemed like seconds,” HBLL public relations manager Roger Layton said.
Some 1200 bottles of chocolate milk were distributed the morning of Oct. 5, which Layton said is three times more milk than last year’s first Milktoberfest.
The HBLL also featured study table ping pong in the atrium section of the first floor of the library. Ping pong was set up for students to relax and enjoy all day. A miniature golf course was constructed last year, and according to Layton, games like these will continue next year.
The Milktoberfest meme contest went from 12:00 a.m. – 11:59 p.m. on Oct. 5. BYU student Sara Buckley said there were over 350 meme submissions to go through.
All meme submissions were done through social media with the hashtag #milktoberfest. First place submission prize was a Nintendo Switch, second place was a fifty-dollar gift card to the BYU Store, and third place prize was a twenty-dollar gift card to the BYU Store.
“The goal is simple. It’s just to show people the library’s friendly.” said Layton.
The library has one large event per semester, and Layton said February’s “Love Your Library” event should be just as fun. Layton said Milktoberfest will be back October 2018.