Provo’s tradition of the Bridal Fair since 1992

Patrons walk around visiting each booth at the Bridal Fair.
Patrons walk around and visit booths at The Bridal Fair. (The Bridal Fair)

Bring an appetite and dancing shoes if you are a bride-to-be, or even a bridesmaid. Provo’s upcoming bridal fair has something for everyone.

The semi-annual Bridal Fair will visit Provo, Utah, on Saturday, Feb. 6, from 11 a.m. to 4 p.m. at the Utah Valley Convention Center.

Producer and owner of The Bridal Fair Jason Baum said, “We have offered a free show every year since 1992. We are the only remaining (bridal) show in Utah County and we are Utah County’s largest and longest-running bridal show.”

The bridal tradition brings brides and family members together as they receive information about wedding vendors and participate in contests.

“The fun part about the show is the cake eating contest and the dance contest,” Jason said.

Patrons at the event can enter contests and enter to win free giveaways. Tracey Baum, another producer and director of the event, said the vendors donate the prizes to give away to the patrons.

Patrons at the Bridal Fair participating in the Cake Eating contest. (The Bridal Fair)
Patrons at The Bridal Fair participate in a cake-eating contest. (The Bridal Fair)

Elisse Hansen, a BYU alumna, attended The Bridal Fair in 2010 to help plan her wedding.

“It was nice to connect with small event planning and rental businesses,” Hansen said, “which are often more affordable, and I won a super rad free table linen rental.”

Jason said a lot of the vendors go above and beyond when donating prizes, even sometimes prizes worth $1,000.

The Bridal Show works as a one-stop shop. “We have everything anyone needs to plan a wedding,” he said.

Holding the event in one shop can help relieve burdens for future brides and grooms. “It saved time to go to one place and see an eclectic gathering of local options and concrete ideas,” Hansen said.

With close to 50 wedding vendors ranging from caterers to limousine drivers, The Bridal Fair can provide resources for any big event. Jason said people come to the show who are planning events besides weddings, such as anniversary parties and quinceañeras.

“There are a ton of resources, it really does make wedding planning easy,” Jason said.

To avoid lines, pre-registration is available. The event is free to the public.

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