Obama takes this year’s State of Union to social media

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FILE - In this Jan. 20, 2015 file-pool photo, President Barack Obama delivers his State of the Union address to a joint session of Congress on Capitol Hill in Washington. President Barack Obama is returning to the rancor of the nation's capital Sunday after two weeks of fun and sun in his native Hawaii, saying he's "fired up" for his final year in office and ready to tackle unfinished business. His final State of the Union address, scheduled for Jan. 12, 2016, is a high-profile opportunity for the president to try to reassure the public about his national security stewardship after the terrorism attacks in Paris and San Bernardino, Calif. Vice President Joe Biden and then-House Speaker John Boehner of Ohio, listen in the background. (Mandel Ngan, File-Pool via AP)
President Barack Obama delivers his State of the Union address to a joint session of Congress on Capitol Hill in Washington on Jan. 20, 2015 . His final State of the Union address, scheduled for Jan. 12, 2016. He is sharing his address on social media. (Associated Press)

Wired up, and ready to go.

President Barack Obama is pushing his State of the Union address further into cyberspace this year with appearances on YouTube and Snapchat.

The White House says Tuesday’s address will stream live on YouTube, giving viewers another way to watch. Then Obama will sit down Friday with three YouTube celebrities for a live interview from the East Room.

Ingrid Nilsen, a 26-year-old known on YouTube as “Missglamorazzi,” will interview the president. So will Adande Thorne, a video game enthusiast known online as “sWooZie,” and Destin Sandlin, who makes educational videos.

The White House is also debuting a Snapchat account with behind-the-scenes images of the speech.

The social media blitz continues Obama’s campaign to reach Americans who don’t watch the speech through traditional channels.

 

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