Members of The Church of Jesus Christ of Latter-day Saints created stirs across social media platforms at the time of the church’s 185th Annual General Conference. As of Sunday afternoon, more than 100,000 posts were shared on Twitter, Facebook and Instagram using #LDSconf. The posts had a potential of creating more than 169 million impressions, according to Keyhole analytics.
The church paid to use YouTube’s home page banner to advertise its Easter video, “Because He Lives,” during the Easter weekend. #BecauseHeLives has been used on more than 7,500 posts, with a potential of creating more than 422 million impressions, according to Keyhole analytics.
Twitter dominated other social platforms with comments about general conference. Users tweeted about memorable quotes, including Elder M. Russell Ballard’s warning about using Snapchat and Tinder appropriately and Elder Dallin H. Oaks’ use of the term “pickle sucker.”
People also tweeted about notable announcements and occurrences, including President Dieter F. Uchtdorf lightheartedly slipping into German while conducting and President Thomas S. Monson’s announcement of three new temples.
The general women’s session becoming an official part of general conference also caught Twitter users’ attention, as did the five attendees who raised their hands and shouted “opposed” inside the conference center during the Saturday afternoon session’s sustaining vote.
It was the first time in decades that people in the congregation voiced their opposition in general conference. President Uchtdorf acknowledged the dissenters’ votes, inviting them to discuss their concerns with their stake presidents.
General conference trended on Facebook on and off throughout the conference weekend, and #LDSconf was the third-most-used hashtag on Twitter in the United States on Saturday night.