What in the WWW? New domain hispanic or vegan?

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Google just created a new domain: .SOY.

When you see this, what comes to mind?  Many people think of the sacred food of vegans. Google came out with it as a way for Latinos to have their own unique way to express themselves on the web. Turns out, it really only works in Spanish (where it means “I am”).  See the reactions of vegans, Latinos and others:

http://bzfd.it/11Zqy9U

soyipadtrainman

Photo courtesy of BuzzFeed

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