Provo Towne Centre Mall: Radiant Orchid Project


A Provo Towne Centre Mall art exhibit features work from BYU Masters of Fine Arts graduate students and one BYU Fine Arts faculty member. The exhibit will be available for public viewing through Oct. 31.

The display is titled the Radiant Orchid Project and aims to “address issues dealing with consumerism and the influence of advertising and industry (in society),” according to a description given by artist Amber Egbert, a MFA graduate student. 

The inspiration for the art exhibit comes from Pantone LLC’s newly selected “color of the year.” This year’s winner, Radiant Orchid, “blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive and creative  purple–one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health,” stated Leatrice Eiseman, executive director of the Pantone Color Institute.

Pantone LLC supplies top-of-the-line technology for the selection and precise communication of color across a wide range of businesses, influencing designers, producers, retailers and consumers. Once chosen, a color such as Radiant Orchid will appear in industries around the world, such as fashion and graphic arts.

Artists Dan Anderson, Fidalis Buehler, Amber Egbert, Peggy Hughes, Kody Keller, Kheng Lim Saik and Michael Sharp seek to raise questions from their audience regarding how advertising influences the thought process and emotional and physical reactions and whether or not luxuries have become necessities in today’s world.

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