A new Mooyah Burgers, Fries & Shakes restaurant will open at 62 W. Bulldog Blvd. in Provo on Sept. 8, 2014.
Mooyah is “fast-casual,” meaning it falls somewhere between a fast food joint and a sit-down restaurant. This will mark the first Utah location for this Texas-born restaurant.
Mooyah is known for its customizable burgers. Customers can choose from a variety of patties, sauces and cheeses. In addition, Mooyah offers other toppings like bacon, avocado, relish, jalapenos, fried onion strings, sauteed mushrooms, lettuce, tomatoes and more.
But what’s a burger without fries? Provo Mooyah owner Shayne Nielson claimed customers won’t get a better french fry experience anywhere else.
“We believe that our french fries, in their own particular food kind of a way, can be narcotic,” Nielson said. “They’re that good.”
Mooyah provides healthy alternatives as well, such as its whole wheat bun, lettuce wrap or salad. Those looking for a vegetarian meal can choose a black bean patty. The restaurant focuses on freshness by cooking food to order. Customers’ cooked food doesn’t sit in a mysterious back room, waiting for its eater to arrive.
“Your food will not start to cook before you’ve placed your order,” Nielson said. “So this makes it a higher-quality product than you would get at a traditional fast food restaurant. Fresher is better, right?”
BYU student Ryan Russon visited a Mooyah location in Idaho four years ago, but he said the experience lingers in his memory. He enjoyed the restaurant’s burger toppings, sweet potato fries and speedy service.
“This place reminds me of a faster Fuddruckers,” Russon said. “Yet despite being fast and efficient, they still retain the great quality of their food.”
Nielson hopes the restaurant will appeal to families, teens and college students alike. With a location so close to BYU campus, he anticipates it will become a date-night destination and hang-out spot for friend groups. “We’ve created a fun atmosphere that college kids will be looking for,” he said.
Nielson expressed excitement about being part of the Provo community. “We’re anxious to open and start giving people that better burger and fry experience.”