Extended hours at the MOA, iPad app available for download

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The iPad app now available at the MOA features all 20 paintings of the "Sacred Gifts" exhibit and includes video interviews and music to enhance the experience. Visitors can check out an iPad for $3 or find the app free on iTunes. (Photo by Samantha Williams.)
The iPad app now available at the MOA features all 20 paintings of the “Sacred Gifts” exhibit and includes video interviews and music to enhance the experience. Visitors can check out an iPad for $3 or find the app free on iTunes. (Photo by Samantha Williams.)

The BYU Museum of Art has now made the iPad app for the “Sacred Gifts” exhibit available for free at iTunes. The museum’s hours have also been extended until 9 p.m. Monday–Saturday to accommodate all guests.

The app is an interactive way for guests to listen to specially selected music, watch interviews and read background information on paintings to enhance the experience.

Additionally, four oratory paintings will be switched out for other familiar paintings on Feb. 24, which will likely double attendance. Over 100,000 tickets to the exhibit have already been distributed.

“We don’t have the capacity for all the people who want to see the exhibit,” said Ed Lind, assistant director of the Museum of Art. “The exhibit is going only until the first week of May, so patrons ought to keep that in mind as they plan to come.”

Attendance has surpassed the first Carl Bloch exhibit, “The Master’s Hand,” held in 2011, according to marketing and public relations director Hilarie Ashton.

“The average per 15-minute increment is up to 10 people (for this exhibit), and we are anticipating the attendance to increase as time goes on,” she said.

The Museum of Art partnered with The Laycock Center for Creative Collaboration and the Center for Teaching and Learning on campus to produce the iPad app and short film that precedes the exhibition.

Jeff Sheets, director of the Laycock Center, assisted students in collecting multimedia assets in Denmark, Sweden, Germany and New York for the project.

“The app is a manifestation of a bigger story and the history of it all,” Sheets said. “We wanted to create an immersive experience in order to really augment the art itself.”

“(The app) was the collaborative effort of many,” said head of MOA education Ann Lambson. “Truthfully, there is too much on the app for just one visit.”

It is not possible to download the app on location, due to its size, but the museum reminds guests to do so before they arrive.

Tickets for the exhibit are available for free at http://sacredgifts.byu.edu/tickets/.

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