Apple releases new products, including an iPad mini, to counter competition


With the new release of Google’s Nexus 7 tablet and variations of the Amazon Kindle, Apple is now trying to match the competition by releasing the new 7.9-inch iPad mini. The New York Times reported that because of recent developments among competing industries, Apple might have felt pressure to make sure its customers stay loyal:

[AP] Phil Schiller, Apple’s senior vice president of worldwide product marketing, speaks in front of an image of the 4th generation iPad, at left, and the iPad mini in San Jose, Calif., Tuesday, Oct. 23, 2012.
“‘The iPad is the top-selling tablet in the world, but we’re not taking our foot off the gas,’ said Tim Cook, Apple’s chief executive, at a press conference here. The introduction of a smaller iPad is a bit of a shift for the company. In a call with investors, Mr. Jobs once said 7-inch tablets from competitors like Samsung and Research In Motion were ‘tweeners’ that were too big to compete with a smartphone and too small to compete with an iPad.

“But with all the action in the technology market, smaller tablets have become impossible to ignore. Google, Apple’s fiercest competitor, recently released its 7-inch Nexus 7 tablet for $200. And Amazon recently introduced seven new Kindles, including a 7-inch tablet for $160 and an 8.9-inch tablet for $300. Barnes and Noble’s Nook tablet, which starts at $200, has also sold well. Combined, the three companies have sold about 15 million of these smaller, cheaper tablets, according to estimates by Forrester.”

Read more at The New York Times.

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