Say goodbye to the perfumed and designer drenched rooms of University Mall’s Nordstrom. On Friday, Nordstrom president and director, Blake Nordstrom, announced the Orem store is closing in February because of inability to turn a profit.
“After 10 years of being part of the Orem community, this was a tough decision to make,” Nordstrom said in a news release. “Despite our team’s best effort, this store hasn’t ever performed to the level we need it to and it just doesn’t make good business sense to continue operating here.”
The Nordstrom at University Mall in Orem will close Feb. 24, 2012.
Nordstrom spokesman Colin Johnson said there will be a place for the 170 non-seasonal employees who want to continue working for Nordstrom.
“There is never a good time to close a store down, but with the Nordstrom in the City Creek Shopping Center opening up in Salt Lake soon, we figured this was as good a time as any,” Johnson said.
Johnson also said employees will be able to choose between the City Creek store, several Nordstrom Racks in the valley and the Nordstrom at Fashion Place mall in Murray.
At least one Nordstrom employee said the closing fits perfectly with his life plans.
“I was planning on quitting right about the time the store is now closing, actually,” said Kevin Reed, an employee studying archaeology at UVU. “I’m going to Peru around then for an archaeology expedition and was going to have to leave and reapply anyway.”
Johnson said the business was not shutting down in Orem because of any lack of performance on the part of its employees.