Customers and critics buzzed with comments after the news, with the feeling I-told-you-so.
“It appears Netflix management got their MBA’s in A.D.D.,” comedian and TV host Tom Burgeron tweeted soon after.
The company is changing its tune after hearing less than lackluster reviews and a drop in customers since the summer months. News sources such as CNN Money have reported Netflix has lost nearly one million customers since July and many are wondering whether this announcement will retain current customers and bring others to return.
Blockbuster, another struggling business, has capitalized on Netflix’s recent troubles by offering unhappy Netflix customers free trials.
In the same announcement, Netflix affirmed that the recent price hikes however are here to stay.