News Blog: Netlflix nixes new DVD site

Netflix customers might be suffering from whiplash, as the company made another announcement Monday affecting their customers.

In the company’s blog post, it revealed it’s nixing the recently announced Qwikster site, which would have required customers to order and manage dvds separately from the Netflix site.

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“This means no change: one website, one account, one password… in other words, no Qwikster,” CEO Reed Hastings said in the blog post.

Customers and critics buzzed with comments after the news, with the feeling I-told-you-so.

“It appears Netflix management got their MBA’s in A.D.D.,” comedian and TV host Tom Burgeron tweeted soon after.

Sites like Tech Crunch added to the discussion, asking “Is it ever OK to Fire Your Customers?”

The company is changing its tune after hearing less than lackluster reviews and a drop in customers since the summer months. News sources such as CNN Money have reported Netflix has lost nearly one million customers since July and many are wondering whether this announcement will retain current customers and bring others to return.

Blockbuster, another struggling business, has capitalized on Netflix’s recent troubles by offering unhappy Netflix customers free trials.

In the same announcement, Netflix affirmed that the recent price hikes however are here to stay.


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