By Kristina Schroeder
Friday the 13th is bringing some luck and some free meals to Chick-fil-A lovers around the nation who aren”t too “chicken” to dress up like cows.
In honor of the third annual Cow Appreciation Day, anyone who shows up to a Chick-fil-A restaurant in a cow costume will receive a free combo meal.
“Oh, it”s worth it,” said Margie Pratt, the store manager of the University Mall Chick-fil-A. “If you wear part of a cow costume, even a hat that looks like a cow, then you get a free entr?e. Everyone should do it. You get free food!”
If you bring a toddler dressed in a costume, you”ll receive a kids” meal. A partial costume will get you a free entr?e, and a full combo meal will only be given to those fully dressed as cows.
Pratt said last year they had mostly babies and toddlers in costumes, as well as a whole family of cows who came for dinner.
Still, Utah Valley didn”t have many participants in spite of advertising and getting the word out.
“I guess there aren”t very many cow costumes around,” Pratt said.
Although Utah Valley apparently hasn”t realized it yet, Cow Appreciation Day has been a huge hit around the nation in past years. More than 4,000 cow-clad customers received free dinners from Chick-fil-A in 2006.
“Cow appreciation Day has turned into its own pop culture phenomenon,” said Steve Robinson, Chick-fil-A”s senior vice president of marketing, in a news release. “It”s a natural fit with our ”Eat Mor Chikin” Cow marketing campaign.”
The Chik-fil-A Cows have become well known for their mischievous ways, even going so far as to paint the words “Eat Mor Chikin” on local billboards.
Their antics have apparently not only helped turn beef lovers into chicken eaters, but have helped the restaurant chain”s numbers as well. Sales went from $570 million in 1996 to more than $2.275 billion last year.
The restaurant located in the University Mall Food Court in Orem is participating in the event, and will be giving out free meals from 9 a.m. to 9 p.m.
For more information, call (801) 224-0958, or visit chikfila.com.