Battle of the dollar movies begins


    By Alexander Kirry

    Some of the most epic battles have been fought on the silver screen. One of the most intense battles, however, isn”t going on inside the movie theaters this summer, but between rival movie theaters.

    The two dollar theaters in the Provo/Orem area are set to tangle this summer as they attempt to outsell the other in cheap, but quality movies. The Cinemark Movies 8 and University Mall Cinemas are the two principle dollar theaters available for the cheap movie-goer in Utah Valley.

    For the BYU crowd, the search for entertainment ends many times in the cheap dollar theaters. These two theaters, for many residents, have their own pros and cons.

    “I hate the big crowds that [Movies 8] has,” said Tiffany Robins, a junior from Provo. “The selection of movies tends to be a lot better than the [University Mall Cinemas] though.”

    Movies 8 has dominated as the most popular dollar theater in Provo for some time. With more than double the movies available than its competitor, one would think of picking a dollar movie as a no-brainer. However, since the arrival of the University Mall Cinemas, some residents are finding their way further up the hill to Orem for the entertainment they seek.

    “The seats are nicer and I feel like it”s a well kept secret away from the rest of the rush of movie watchers,” said Provo resident Evan Gartz.

    On any given night of the week, hoards of people battle long lines as the possibility that their movie might sell out while others drop off the token ticket buyer to continue the endless search for parking in the Movies 8 parking lot.

    Parking is less of an issue for patrons who attend showings at the University Mall Cinemas as they can find parking in the immense Costco parking lot.

    A special night for even cheaper movie watchers is the half-priced Tuesday. The University Mall Cinemas offers an all-day special of 50 cents for everyone. Some are disappointed, however, that the Movies 8 theater has raised its discount price night to a whopping 75-cents.

    Though a quarter might not make a much of a difference in the pocket book of the average movie watcher, many just hate searching for that third coin.

    “I just hate when someone raises a price,” said Laura Catchpole, a junior from Corvallis, Ore. I don”t care if its $100 or 10 cents.”

    With the release of second-rate movies overflow into the dollar theaters, the epic battle will surely continue all this summer.

    Print Friendly, PDF & Email