Activities continue at ski resorts

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    By Valerie Jinii Thatcher

    The snow has melted away and the skiers have gone home but Utah ski resorts are showing the flip side of the “Greatest Snow on Earth.”

    Local ski resorts are taking Utah”s “off-season” and creating a season filled with summer activities that take advantage of Utah”s warm weather.

    Ski resorts such as Park City, Brighton, Snowbird, and the Canyons all have summer seasons that highlight the beauty of Utah”s summers.

    Park City”s summer season got off to a good start with its Memorial Day weekend opening.

    “We were very lucky to have nice weather when we opened on Memorial Day… we had a lot of people who came up to enjoy the Alpine Slide and have lunch and go for a horseback ride. It was a great success for the opening weekend of our summer season,” said Melissa O”Brien, Communications Manager of Park City Mountain Resort.

    While the winter season brings a large number of visitors to Utah the summer season gets most of its attention from Utah locals.

    “By far our business in the winter season is dominated by destination visitors … but in the summer it takes on a little bit more of a regional focus. The bulk of our visitors come from the Wasatch front who come to enjoy the beauty of Park City,” said O”Brien.

    Fred Rollins, Public Relations Director for Snowbird says that the summer season does not have the same popularity as the winter seasons but is becoming just as sought after.

    One reason for the success of the summer season is the wide range of activities that everyone can enjoy.

    “The summer season is very family oriented. We have activities that are good for people of all ages. These activities are a good opportunity for families to spend time together,” said O”Brien.

    Rollins said the goal of the summer season is to get people to see that there is more to Utah than just great skiing.

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