I scream, you scream, we all scream for ice cream.
Ice cream is used by BYU students to celebrate birthdays, for refreshments at fireside, or even as payments to roommates for that long-awaited kiss.
Each American consumes about 23.2 quarts, or 5.8 gallons of ice cream a year, according to MakeIceCream.com.
According to the Web site, Sunday is the most popular day to buy ice cream.
That variable alone may be enough to put Salt Lake City out of the running for one of the highest ice cream consumption cities in the United States.
MakeIceCream.com also reported that Portland, Ore., St. Louis and Seattle are the top-three American cities with the highest-per-capita consumption of ice cream.
Regardless, Utahns and BYU students seem to enjoy their ice cream.
'I love ice cream. It's good,' said Sugar and Spice employee Stephanie Turner, 20, a junior from Akron, Ohio, majoring in linguistics.
Even when the weather outside is cold and chilly, students still flock to Sugar and Spice for America's favorite summertime treat, Turner said.
In BYU culture, ice cream seems to have taken the place of pastimes at other colleges.
'Everyone likes ice cream,' she said. 'It seems like more of a social thing here. Since we don't drink (alcohol), people eat ice cream instead.'
Whether an addiction or a simple pleasure, BYU students like the cold, tasty sensation of their favorite ice cream.
'I live for ice cream. My favorite flavor is chocolate because it activates the hormones that make me feel loved,' said Heidi Beck, 20, a junior from Blue Springs, Mo., majoring in home economics education.
Beck said she eats ice cream on average five times a week.
'It's my soul food. It doesn't matter what time of year it is, I eat it all the time,' she said.
Being from Utah seems to have no bearing on whether or not students like ice cream.
'I'm addicted to ice cream,' said Melissa Ramsey, 20, a senior majoring in history teaching, from Richmond, Va.
'People serve ice cream for everything here,' she said. 'It's served at FHE, firesides, everywhere.'
Ramsey said in addition to being served ice cream more often, she has also noticed that there are more specialty ice cream shops in Provo than in Virginia.
Other students from outside of Utah have also noticed the multitude of shops.
'There are lots more places to get ice cream in Provo than from my hometown,' said Molly Hart, 21, a senior majoring in theatre arts, from Monroe, La.
Ramsey said it seems like Utahns like their ice cream more than Louisanans.
'In Louisiana ice cream either melts too quickly or it's just too cold to eat it,' she said.
Whether cold weather or hot, BYU students are leading the way to put Salt Lake and Utah on the map for the highest ice cream consumption in the United States.