MyFamily.com ranks high in Nielsen//NetRatings

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    By MATT LEMMON

    MyFamily.com Inc., an Orem-based company, was ranked 19th overall in page views in December, according to Nielsen//NetRatings’ report of top properties on the Internet.

    The report indicated that MyFamily.com’s network of sites, including MyFamily.com, Ancestry.com, and FamilyHistory.com received more than 136 million page views during December.

    This ranking placed MyFamily.com higher in number of page hits than well-known names such as BarnesandNoble.com and Etoys.com.

    “Features such as voice chat, online family photo albums and online family trees allow people to connect and strengthen the family bond while continually returning and spending time on our sites.”

    — Curt Allen, CEO of MyFamily.com

    MyFamily.com CFO Dave McGinn credited the popularity of the sites to their universal appeal: everyone has a family, he said.

    The Nielsen//NetRatings report also showed that users have been spending an average of about 38.2 minutes per person per month on MyFamily.com sites, making them fairly “sticky” sites.

    Curt Allen, CEO of MyFamily.com, says this is an Internet success story because the site focuses on the family.

    “Features such as voice chat, online family photo albums and online family trees allow people to connect and strengthen the family bond while continually returning and spending time on our sites,” he said.

    MyFamily.com gives users the ability to create their own private web page and post photos and information on it.

    McGinn says, “In a virtual way we allow families to have the same interaction they have in the real world.”

    Ancestry.com is the Internet’s largest genealogical database. McGinn said Ancestry.com makes more than 530 million records available to users on more than 2000 databases.

    FamilyHistory.com functions primarily as a site for message boards for family research.

    MyFamily.com Inc. is dedicated to connecting and strengthening families using the World Wide Web.

    See related story: LDS Church adds international database and foreign language options to genealogy Web site

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